Apple unveiled a new 14-inch MacBook Pro and iMac on Tuesday, October 27, 2026, both powered by its latest M6 chip, pitching faster performance for running AI tasks directly on the device rather than in the cloud. The 14-inch MacBook Pro starts at $1,999, while the iMac starts at $1,499.

The headline figures are about on-device AI, not just raw speed. Apple said the M6 MacBook Pro delivers up to 30% faster graphics and up to 25% faster AI performance than its M5 predecessor, alongside up to 24 hours of battery life — the longest Apple has ever claimed for a Mac. The new iMac, meanwhile, delivers up to five times faster on-device AI performance than the previous M4 model, according to Apple.

Customers can pre-order both machines from Wednesday, October 28, in 35 countries and regions including the US, with availability starting November 6. The timing matters: the launches arrive a day before Apple hosts an event in Los Angeles on October 28, which Bloomberg News has reported is expected to feature Apple’s first touch-screen MacBook Pro — a product Apple itself has not announced.

For AI users, the practical point is local inference. Faster on-device AI means transcription, image editing, coding assistance and other model workloads can run on the machine itself, with less waiting on the cloud and less data leaving the device. Whether the M6’s gains translate into visibly faster everyday AI work will depend on the apps, which is why the first independent benchmarks after November 6 are worth watching before buying on the AI claim alone.

Sources