Track how your brand appears in ChatGPT, Gemini and Perplexity answers.
As ChatGPT, Gemini and Perplexity become answer engines, brands need to know how they show up in AI answers — that's GEO, generative engine optimisation. Profound is the most mature platform for tracking brand presence across AI answers, Otterly.AI and Scrunch AI offer strong monitoring with actionable recommendations, Peec AI focuses on European markets, and Goodie AI is the accessible entry point for smaller brands.
This category is young and moving fast: expect features and pricing to change quarterly. Start by tracking a handful of brand and competitor prompts weekly, fix the content gaps the tools surface, and re-measure. Our AI visibility tools guide explains the methodology behind GEO and compares every major platform.
We signed up for each tool's free tier, ran identical test tasks, and ranked them on output quality, ease of use, pricing fairness and free-tier generosity. Prices change often — always confirm on the official site before buying.
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